Vietnam-based software studio

Software people actually want to use.

We design and build software for businesses tired of bloated tools. Simple, fast, and built to solve real problems in 2026.

What we build

Products built for the way you actually work.

SaaS PlatformIn production

Minva

Salon & spa management that doesn't require a 3-day onboarding.

Appointment booking, staff scheduling, customer profiles, and analytics. All in one tool your team will actually open every morning.

  • Smart booking & calendar management
  • Customer history & loyalty tracking
  • Staff performance dashboards
  • Post-service follow-ups via Zalo
Try Minva →
Bespoke DevelopmentAvailable

Custom software

Got a specific problem? We'll build the exact tool for it.

We work with businesses to replace manual processes, legacy tools, and spreadsheet nightmares with software that fits how you actually work.

  • Web & mobile applications
  • Internal tools & dashboards
  • Process automation
  • API integrations & migrations
Start a conversation →
How we work

No surprises. No handoff. Just shipped.

Whether it's a 4-week tool or a long-term product, the process is the same: collaborative, transparent, and fast.

01

Understand

We learn your workflow, your pain points, and what done looks like before we write a line of code. No kickoff decks, just honest conversation.

02

Design

Wireframes and clickable prototypes, not specs. You see the actual product before we build it and shape it with your feedback.

03

Ship

From first commit to production, measured in weeks. We deploy often, get it in front of real users early, and adjust fast.

04

Iterate

Software is never done. We stay close after launch, keep improving, and grow the product alongside your business.

How we think

Done right, not just done.

Software that ships fast and actually works. No dark patterns, no gotchas, no enterprise sales cycles.

No bloat

Every feature earns its place. We build what solves the problem and stop there. No feature factories, no artificial complexity.

Fast to production

From kickoff to shipped, measured in weeks. We move fast because we know what actually needs to be built before we write a line of code.

Honest pricing

Flat fees. No per-seat surprises, no AI tax, no "contact sales" gatekeeping. You know what you pay before you sign anything.

Sensible defaults

Works great out of the box, configurable when you actually need it. We don't make you read documentation to do the obvious thing.

Latest thinking

From the blog.

More posts coming
May 12, 20264 min read

Why we're building Minva instead of yet another generic SaaS

The world doesn't need another all-in-one platform. It needs software built for the people using it, not the people selling it.

Coming soon
Apr 28, 20266 min read

The hidden cost of enterprise software for small businesses

Per-seat pricing, annual contracts, mandatory training. The software industry's business model punishes exactly the businesses that need it most.

Coming soon
Mar 15, 20263 min read

What 'simple software' actually means

Simple isn't fewer features. It's fewer decisions your users have to make to get the thing done. There's a difference, and it changes everything.

Coming soon
2Products in production
100+Businesses using our tools
<4wkAverage time to first release
0Dark patterns, ever
FAQ

Common questions.

Still have questions? Just email us.

How long does a custom project take?

Most projects go from kickoff to first production release in 4–8 weeks. We scope ruthlessly upfront so there are no timeline surprises halfway through.

What does custom software cost?

We quote per project, not per hour. You get a clear number before we start, with no hourly billing surprises and no scope creep invoices. Pricing depends on complexity and timeline.

Do you work with international clients?

Yes. We work async-first and communicate in English. We have workable timezone overlap with Europe (their mornings) and US West Coast (our evenings).

What happens after launch?

We offer ongoing maintenance and iteration. Most clients stay with us well past launch because we don't ship and disappear. Think of it as a long-term partnership, not a one-off project.

Is Minva right for my business?

Minva is built for service businesses: salons, spas, barbershops, and wellness centers. If you're in that space, it's probably a great fit. If you're adjacent but not quite, reach out and we'll figure out what makes sense.

Can I see a demo before committing?

Absolutely. Minva has a live demo at minva.saigon.software you can explore right now. For custom projects, we're happy to do a 30-minute call first with no commitment required.

Let's build something worth using.

Whether you need a custom tool or want to explore our products, we move fast and keep it simple.